Many businesses turn to technology to find ways to reduce costs and overhead. Technology trends–Software as a Service, Internet of Things, Software Defined Wide Area Networking, marketing automation, and Cloud-based communications and collaboration–are top of mind with business owners who prioritize improving staff productivity and capability, and reaching new customer segments. Here are three technology trends to take advantage of to drive business outcomes.

Software as a Service

One of the more popular ways to access Cloud Computing is Software as a Service. To start reducing costs and improving employee productivity, first consider your Communications & Collaborations applications(email, chat, instant messaging, voice, audio, web and video conferencing). In addition, applications including marketing automation and call center applications are available as Cloud services to help businesses grow their top line by reaching new customers.

Software Defined Wide Area Networking

Companies are adopting Software Defined Wide Area Networking (SD-WAN) as an alternative to more expensive wide area networking infrastructure. SD-WAN can optimize performance of multiple providers of business-class Internet to match costly alternatives. This saves money while improving performance between your locations and ensuring consistent access to Cloud Services.

Internet of Things

Enhancements to the Internet, combined with low-cost sensors, and wireless connectivity allow businesses to connect, monitor and automate a wide range of devices. Smart metering can track consumption of energy, water and gas, provide insights into usage, and remotely control a wide range of equipment and machinery. Not only does IoT save costs, the data collected from these devices can also be used gain insights that improve business outcomes.

Many technologies are at our fingertips to help businesses maintain competitive advantage through lowering costs, increasing productivity, and driving new sources of revenue. To make the most of these significant technology trends, the pieces of the technology puzzle need to come together. Contact your Technology advisor to see how you can use these technology trends to drive business outcomes.